Tobacco Industry Marketing

Marlboro cigarettes has not responded to the importance of Social responsible by developing and implementing socially responsible, sustainable, strategies and practices. Although Marlboro was directed by law makers and authorities to take actions in order to limit their marketing strategies and define measures to reduce sale of cigarettes to teenagers, but so far, the company has not been able to take any concrete step or action regarding these directives. Although the company plans to implement one of the worlds largest marketing plans in line with corporate social responsibility, however, nothing practical has been to date.

Introduction The purpose of this report is to basically look upon to the matter of corporate social responsibility hat tobacco companies have towards the environment and the consumer. For this report, we will specifically target Marlboro, a renowned cigarette brand that is marketed by Phillip Morris. In this report we will see what Phillip Morris has done in order to assume, realize and act upon its corporate social responsibility along with the argument on areas where it still does needs to work in order to assume its responsibility to the fullest.